As applies to many agency researchers: the diversity of the topics they are commissioned to research in the course of time is not only one of the most stimulating aspects of the profession but also provides a sound basis from which to approach new topics and marketing problems.
In recent years Bas Homans has researched a very wide variety of products and services … from Big Mac’s to sewage pipes … from desk diaries to healthcare insurance … from baby food to liqueurs!
This broad-based experience ensures that Bas is capable of researching a wide range of topics, sectors and target groups effectively.
Since the mid-90’s she has inevitably developed considerable experience in the heavily researched ICT sector: IT and (mobile) telecommunications technology.
Marketing information needs
Bas has also conducted many different types of research, tackling a wide range of marketing problems and information needs. Through the application of mainly qualitative research methods and techniques he has especially gained experience in projects concerning concept development for new and existing products/services, communication, corporate and brand image, U&A, satisfaction and (new) market evaluation.